Clark Germany GmbH
2020—2021
Focus: Product Design User Research Design Leadership
CLARK is a famous German Fintech/Insurtech unicorn with €126 million in total funding. The company's core value lies in simplifying the complex world of insurance.
Nowadays insurance is still in the digital stone age—a lot of paperwork and non-transparent tariffs. The goal of the app is to change that. The guiding principle of the app is to simplify, clarify and make insurance transparent, so that customers can enjoy an easy and fair experience.
I helped redesign and launch the new app, set a product design team, promoted and established a customer-centric mindset across all product teams, increased business metrics, made end-user satisfaction measurable, established the design system, designed key customer journeys and new features, some of which you can see if you scroll down.
The buying process is one of the most critical journeys from business and user perspectives. After a detailed assessment of the requirements and usability issues of the existing flow, I completely redesigned the buying experience on visual and interaction layers.
Reduced task completion time
Conversion to purchase uplift
Before jumping into a solution, I conducted a set of UX interviews for a better understanding of customers pain-points around the process of picking the right insurance. The key insight was the complexity and overwhelming amount of legal information. This insight became the foundation for further redesign.
Conversion uplift
Reduced purchase decision time
From data analysis and customer feedback, I knew there was a cohort of users who weren't sure about the benefits of the app even if they downloaded the app. The purpose of this experiment was to allow users to explore the app without registering and subsequently measure engagement.
Bounce rate decreased
CLARK App
Smart City Manager
Persil Whiteness AR App
Banking Applications
Interactive Table