Clark Germany GmbH
2020—2021
Focus: Product Design User Research Design Leadership
CLARK is a well-known German fintech and insurtech unicorn with €126 million in total funding. Their main goal is to make the complicated world of insurance simple and easy to understand.
Insurance is still stuck in the past with lots of paperwork and confusing tariffs. The CLARK app aims to change that by making insurance simple, clear, and transparent, so customers can have an easy and fair experience.
I helped redesign and launch the new app, built the product design team, and encouraged a customer-first approach across all product teams. I boosted business metrics, measured user satisfaction, set up the design system, and created key customer journeys and new features. You can see some of this work below.
The buying process is one of the most critical journeys from business and user perspectives. After a detailed assessment of the requirements and usability issues of the existing flow, I completely redesigned the buying experience on visual and interaction layers.
Reduced task completion time
Conversion to purchase uplift
Before jumping into a solution, I conducted a set of UX interviews for a better understanding of customers pain-points around the process of picking the right insurance. The key insight was the complexity and overwhelming amount of legal information. This insight became the foundation for further redesign.
Conversion uplift
Reduced purchase decision time
From data analysis and customer feedback, I knew there was a cohort of users who weren't sure about the benefits of the app even if they downloaded the app. The purpose of this experiment was to allow users to explore the app without registering and subsequently measure engagement.
Bounce rate decreased
CLARK App
Smart City Manager
Persil Whiteness AR App
Banking Applications
Interactive Table