Alexei Boronnikov · About
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Multi-touch Interactive Table UI

McDonald’s France


Prototyping · Interactive Design · IoT · UX Design · UI Design

The world-famous fast food restaurant launched interactive tables for guests in France. Multi-touch and waterproof surface, along with a great user interface creates a new level of positive customer experience.

The main goal of the project was to entertain guests during the visiting restaurant. The second objective was to promote location-based advertising and make unobtrusive sales.

The designed solution is a big step towards the seamless eco-system where digital experience meets the physical environment.

Multi-touch technology and widget-oriented structure allow interacting with the table multiple guests simultaneously.

The system consists of the four main sections:

Any guest is able to create a profile, which could be used as a part of new McDonald's Loyalty System.

Also, the profile can be used as a cloud storage for secure access to the customer's documents across the various devices.

In the very beginning, it was an experimental project.

So McDonald’s decided to launch it at a relatively small café in Annecy, a tiny town on the border of France and Switzerland.

The experiment continues, and the company collects user behaviour metrics before launching it as a full-service project around the world.

Please let me know if you been there and used it.

Merci beaucoup.

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