Alexei Boronnikov · About
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Multi-touch Interactive Table UI

McDonald’s France

2016

My role → Prototyping · Interaction Design · UX Design · UI Design

The world-famous fast-food restaurant launched interactive tables for guests in France. The multi-touch and waterproof surface, along with a great user interface creates a new level of positive customer experience.

The main goal of the project was to entertain guests during the visiting restaurant. The second objective was to promote location-based advertising and make unobtrusive sales.

The designed solution is a big step towards the seamless eco-system where digital experience meets the physical environment.

Multi-touch technology and widget-oriented structure allow interacting with the table multiple guests simultaneously.

Any guest is able to create a profile, which could be used as a part of the new McDonald's Loyalty System.

Also, the profile can be used as cloud storage for secure access to the customer's documents across the various devices.

The system consists of the four main sections:

Initially, it was a completely experimental McDonald's project.

So the company decided to launch it at a small café in Annecy, a tiny town on the border of France and Switzerland.

The experiment continues, and the company collects user behaviour metrics before scaling it as a full-service project around the world.

Please let me know if you been there and used it.

Merci beaucoup.

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