Multi-touch Interactive Table UI
Prototyping · Interaction Design · IoT · UX Design · UI Design
The world-famous fast food restaurant launched interactive tables for guests in France. The multi-touch and waterproof surface, along with a great user interface creates a new level of positive customer experience.
The main goal of the project was to entertain guests during the visiting restaurant. The second objective was to promote location-based advertising and make unobtrusive sales.
The designed solution is a big step towards the seamless eco-system where digital experience meets the physical environment.
Multi-touch technology and widget-oriented structure allow interacting with the table multiple guests simultaneously.
Any guest is able to create a profile, which could be used as a part of new McDonald's Loyalty System.
Also, the profile can be used as a cloud storage for secure access to the customer's documents across the various devices.
The system consists of the four main sections:
- — Entertainment
- — Around Me
- — Magazines
- — User Profile
Initially, it was a completely experimental McDonald's project.
So the company decided to launch it at a small café in Annecy, a tiny town on the border of France and Switzerland.
The experiment continues, and the company collects user behaviour metrics before scaling it as a full-service project around the world.
Please let me know if you been there and used it.